Infinity YC W24
OVERVIEW
Infinity is on a mission to make cross-border payments simple, affordable, and transparent for Indian freelancers and businesses moving money globally. The product was strong. The brand wasn't keeping up. From solo freelancers to growing SMBs - one platform for cross-border payments that actually feels like it was built for you. We led with humanity. Gradients and angular geometry that echo movement and continuity. The name already said everything. The identity just had to mean it.
TIMELINE
Sept 2025
Collaborators
Nivedha
Natania Doshi
What we did
Brand Strategy
Brand identity
Creative Direction











